The use of artificial intelligence (AI) in the beauty industry will help businesses to increase sales and develop better customer-centric products. The scale of the beauty and cosmetic industry is massive, with its valuation rising as high as USD 532 billion. However, it still hasn't seen the penetration of advanced technologies, even after having such a large market cap. At most, what we have in the name of technology are products like wax heaters that give notifications when they are ready to use with the help of temperature sensors. Considering the benefits advanced technologies like artificial intelligence, has brought to other major industries, it seems like the right decision to incorporate technologies such as machine learning, big data, and AI in the beauty industry, too. When speaking of AI, the technology has the potential to bring a paradigm shift in the industry by helping businesses understand their customers' preferences.

The concept of beauty and cosmetics has advanced since the ancient Egyptian standards of smooth hair, clear skin, and beautiful eyes to include hair color and extensions, face contouring, and eyebrow enhancement. For each curve on our face, there now exists a product available to enhance and project it beautifully. The definition of beauty has changed over the years. Growing global economies, increasing disposable incomes, changes in lifestyle (indulgence in cosmetics for skin care, salon and spa treatments), and climate changes have resulted in increased skin care demands. The popularity of natural and organic beauty products, particularly in the United States and European countries, has also fostered the growth of the cosmetics market.

The concept of beauty and cosmetics has advanced since the ancient Egyptian standards of smooth hair, clear skin, and beautiful eyes to include hair color and extensions, face contouring, and eyebrow enhancement. For each curve on our face, there now exists a product available to enhance and project it beautifully. The definition of beauty has changed over the years. Growing global economies, increasing disposable incomes, changes in lifestyle (indulgence in cosmetics for skin care, salon and spa treatments), and climate changes have resulted in increased skin care demands. The popularity of natural and organic beauty products, particularly in the United States and European countries, has also fostered the growth of the cosmetics market.